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THE STUPID LINE – Wednesday, March 13th, 2013

FORT MCMURRAY, ALBERTA – Shell and its joint venture owners, Chevron and Marathon, and The Childhood Injury Prevention Committee of Safe Community Wood Buffalo are delivering an injury prevention program, “The Stupid Line,” to all grade 8 students in the region on March 13th.

The Stupid Line is the line of choice or continuum that separates a smart risk from a stupid risk. Each individual has a stupid line. Where that line is drawn is different for each person and changes depending on current conditions, experience and the environment.

SMARTRISK No Regrets Live is an hour long presentation that combines fast-paced video clips of young people having fun and taking smart risks. Then the presentation switches gears with a live talk by an injury survivor, Sean Fowler, who speaks candidly about the consequences of poor choices, and how you can be smart and reduce the risk of injury.

Sean Fowler, will revisit his high risk choices and how he copes with the consequences every day. Sean will encourage our youth to take Smart Risks. Many teenagers love to take risks. They love the adrenaline rush that comes from diving off a bridge, driving too fast or skiing out of bounds. But many are unaware that unintentional injuries – including car crashes, falls and drownings – are the leading cause of death for their age group. This show empowers kids to make smart decisions; to celebrate and enjoy life by taking smart risks.

Where do you draw your stupid line?

FOR RELEASE March 12, 2013

For more information please contact:
Safe Community Wood Buffalo
Phone: 780-743-0006
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

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